Instead of two unstructured lines of 26, I switched to a grid consisting of 4 rows of 13 columns. I realized that a strict grid system would be more suitable. This prompted me to radically alter the way I presented the character set. The differences were drastic, and I realized that Didot is a typeface that shines when it’s given generous amounts of whitespace. I significantly decreased the character size in the title, changed the weight to bold, and adjusted the kerning to give each letter ample room to breathe. I thought my early versions of the title looked too cramped and disproportionate.
Below the character set, I was just playing around with some of the letter forms.Ībove is a screenshot of the top half of one of my iterations, mid-way through the process. This sort of unembellished layout exemplifies the clean and crisp nature of Didot. Above, I did the simplest configuration I could think of: one line with all uppercase alphabetical characters, and another line with the lowercase ones.
#DRAMATIC DIDOT TYPEFACE HOW TO#
Next, I began to explore how to incorporate the character set. The “Paris” subtitle was used as an acknowledgement to popular fashion as well-many brands include their birth-city on their designs. I included the tagline, “Fashionable for over 200 years” because Didot is used by fashion giants such as Vogue and Harper’s Bazaar in their logos. I had a blown-up, low-opacity ampersand in the background that would later be removed to enhance simplicity. The ideas within it, however, significantly influenced my final iteration.Ībove is a very early iteration for the title.
In the following few sections, I outline the process behind an iteration that I did not chose for my final piece. It’s used extensively in the world of fashion and its dramatic weight contrasts command attention. It exudes a luxurious elegance that few typefaces can content with. Didot is one of the most recognizable modern types ever created. I began by taking a more traditional and conservative approach to the typeface. Overall, I enjoyed experimenting with various iterations of my designs, and chose the poster above as my final composition.
#DRAMATIC DIDOT TYPEFACE FULL#
Each poster was required to have content such as the name of the typeface, designer, year founded, a full character set, and a brief overview of the typeface’s design, history, and context. Our aim was to showcase a particular typeface through extension of gestalt concepts, document hierarchy, typography, and color. To find out more about this new addition, check it out on Type Department.Print / Adobe Illustrator / 2015 / Individual Project Mainly designed for tilting and display purposes, Talona works pretty well in mid-sized body text, too. Through intuitively conducting research with the nib, the typeface began to take on a unique character and presented with details such as sharp-yet-asymmetrical serifs.
To take a relatively modern design and carry the influence of a traditional tool, the broad nib pen‘, the designer explains.
‘ Talona combines traditional and modern inspirations to produce a display typeface. The main idea of the design was to take a classic drawing from the Didot and apply an oblique contrast axis and long serifs. The French Graphic and Type Designer graduates from ENSAV La Cambre, Brussels in 2019 and has since focussed on type design and editorial design and ‘creating and using type to produce efficient design.’ Talona is the lasted release from Ethan Nakache creator of the incredible typefaces, Sprat and Structa.
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